Advertorials are a cross between ‘advertisements’ and ‘editorials’. In terms of look and content, advertorials fit into the editorial environment of the media in which they are placed.

We have a lot of experience with the design of advertorials and also offer the best possible background conditions, since PR and advertising professionals work closely together at our company.

Annual reports and corporate bro- chures are a company’s business card. First impressions really count. Clarity, a good image and graphics content, as well as print and proces- sing quality are all crucial.
 
We have a well-experienced and highly skilled team of graphic designers, copywriters and production coordi- nators to ensure your annual report
or corporate brochure makes a real impression.

The focus of corporate advertising lies on the key visual, the brand signal. Visual communication is what shapes the face of companies and brands. Messages are charged with emotions and anchored in the consumer's conscious.

As an advertising agency, we are masters at all the tools of classical advertising. From design, creation and text to production, the F&H team takes responsibility for every task.

Corporate publications provide the ideal combination of marketing and PR, of factual information and emotional appeal.
 
We have many years’ experience of the development and design of corporate publications of all kinds.

Corporate design (CD) is a key ele- ment in the corporate identity (CI). It is the visual embodiment of that corpo- rate identity. A standard appearance makes a brand unmistakable.

Our team has graphics designers that are specialists in this field.

With one-to-one marketing, each cus- tomer is to a certain degree under- stood as an independent market sector, and communication activities are tailored to his needs. Thanks to modern technology, dialogue with customers is these days conducted across numerous channels.

We have the expertise to successfully network multi-channel activities.

The focus lies on integrated media planning, since companies who advertise are being increasingly faced with the question of how the specific advantages of the individual media can be used in a media mix, and how the fragmented target groups can be reached most effectively.

Trade fairs are not so much retail platforms as communication forums. This is why it is essential to integrate trade fair activities into the company’s communication activities.

We have a lot of experience in the holistic design of trade fair presences, since our role as a full-service agency enables us to offer everything from stand design to trade fair PR in a compact service package.

To be one of the key factors for suc- cess at the point of sale, the packaging design must give the brand a face, must allure and inspire and should communicate a wealth of information. This is a complex task for which we have developed specialist expertise.

70 per cent of all purchasing decisions are made at the point of sale (POS).
It is therefore especially important to communicate your advertising mes- sage here of all places. In the age
of CRM and category management, every centimetre of shelf space is planned, and thus only creative POS campaigns will have the opportunity to win placement.

As a full-service agency, we not only have the relevant promotional exper- tise, but we also have an expert know- ledge of all other communications tools.

The more directly a site answers a user’s questions, the easier it is to use. This usability principle is the basis on which user-orientated web design is built. We have designed a number of websites and implemented the findings of usability tests to ensure optimum navigation, interaction and learning.

The success of presentations also depends considerably on the quality
of their preparation and their creative design.

We help you construct arguments and design your presentation with impres- sive graphics and animation effects.

No other rmarketing tool offers as diverse a range of options for measur- ing success. Click and opening rates allow newsletter reading behaviour to be observed, for example. A real chal- lenge is the subject line, which not only encourages the recipient to open the newsletter, but also has to get past the spam filter.

We develop and realise suitable e-mail concepts in conjunction with cross- media strategies.

The field of corporate communications is becoming increasingly complex. In- teractivity and speed are creating new challenges for communications activi- ties. Mobile devices, such as mobile phones and so on, are the communi- cations platforms of mobile marketing.

Here, the idea of brand democratisa- tion is taken seriously, because mobile phones give consumers the opportuni- ty to respond spontaneously to marke- ting campaigns.

The innovative tools used to promote customer loyalty also include pod- casts. These satisfy the demand
for personalised, on-demand communication