Technology

There is hardly another industry sector that is as fast paced as the technology industry. In addition to current topics like convergence, subjects like product design and intuitive functionality are playing more and more a leading role. Also, internet security and back-up are not only important for enterprises but also for the end users due to legislation and cybercrime. In social networks, the user has left the recipients’ role behind long ago and is now acting interactively which makes the social networks not only an essential factor in everyday life but also a communication tool with growing influence: Different communities are emerging, offering companies the opportunity to address and tap into new target groups.

As a PR agency, it is not only necessary to keep pace with this fast change in the industry, but also to deploy this to our own advantage and make sensible use of new communication tools. The F&H Technology Team knows the obstacles that technology companies need to overcome in order to position their products. By working closely with our lifestyle experts, we present products in the right light in lifestyle media. We consult and support clients in the B2B (Business to Business) and B2C (Business to Consumer) sectors. Our services includes positioning of complex specialist topics, organizing podium discussions, close cooperation with the trade media and photo shoots with the lifestyle press.