Food & Beverages

The challenges in the food industry are manifold: tremendous pressure to innovate, ruinous price wars, changed nutritional habits, critical consumers, increasing obesity rates throughout the population and the boom of organic products – in an environment such as this, only brands and products that customers believe in will succeed. Transparency in manufacturing process and retail are key orientation points in this context. Besides wanting to know what they're buying, consumers also want to be certain where and how the food was produced.

The F&H Food Team comprises communication professionals as well as nutritional experts with a wide range of experience in how to communicate sensitive food topics strategically and successfully – both at national and international level. By networking with our lifestyle and healthcare practice, we are able to offer our clients a broad range of services besides classical food PR. We also have an experienced crisis consulting team on hand to support you with advice and planning before, during and after any crisis.