Case Study / Nonprofit-PR
PPR
HOME - CSR film project
Client
HOME is a film documentary directed by Luc Besson and Yann Arthus Bertrand that reveals in a dramatic yet beautiful way how mankind destroyed the earth. PPR funded the project as a means to strengthen their CSR strategy. On the occasion of World Environment Day on June 5th 2009, HOME will be the first movie to be released simultaneously on all media (theatre, TV, DVD, and Internet) and across five continents.
Goal
Aim is to raise awareness for the movie and the sponsorship and to promote worldwide environmental awareness.
Strategy
Cascade of communication tactics in several countries all around the world. In Germany under patronage of the Federal Ministry for Environmental Affairs.
HOME is a film documentary directed by Luc Besson and Yann Arthus Bertrand that reveals in a dramatic yet beautiful way how mankind destroyed the earth. PPR funded the project as a means to strengthen their CSR strategy. On the occasion of World Environment Day on June 5th 2009, HOME will be the first movie to be released simultaneously on all media (theatre, TV, DVD, and Internet) and across five continents.
Goal
Aim is to raise awareness for the movie and the sponsorship and to promote worldwide environmental awareness.
Strategy
Cascade of communication tactics in several countries all around the world. In Germany under patronage of the Federal Ministry for Environmental Affairs.
Implementation
Broad communication campaign in German media; daily newspapers, TV and radio, glossy magazines and special interest publications focusing on nature and environment.
Result
Broad coverage in all types of media.
Broad communication campaign in German media; daily newspapers, TV and radio, glossy magazines and special interest publications focusing on nature and environment.
Result
Broad coverage in all types of media.
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