Case Study / Technology
Logitech
From Trust Brand to Love Brand
Client
Logitech is a market leader in the design, manu-
facture and sale of peripheral devices. For many years, the press activities focused on the consumer technology media and were characterised by
a rational rather than an emotional approach.
Goal
Strategy
Logitech is a market leader in the design, manu-
facture and sale of peripheral devices. For many years, the press activities focused on the consumer technology media and were characterised by
a rational rather than an emotional approach.
Goal
- Position Logitech as a leading manufacturer on the German entertainment electronics market.
- Emotionalise the brand.
- Raise the profile of the product portfolio.
- Increase presence in the lifestyle media.
Strategy
- Definition of the brand core and brand values.
- Coordination of all PR activities to the brand values.
Implementation
Result
Logitech has experienced a significant increase in lifestyle coverage and reviews since 2006. The media presence in consumer technology media, consumer lifestyle publications, and broadcast media could be considerably raised.
- Theme generation with regard to design and innovative technologies.
- Implementation of lifestyle events.
- Intensive expansion of the Award Programme.
Result
Logitech has experienced a significant increase in lifestyle coverage and reviews since 2006. The media presence in consumer technology media, consumer lifestyle publications, and broadcast media could be considerably raised.
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