Case Study / Bauen & Wohnen
Knauf Insulation
All-round insulation solutions
Client
Knauf Insulation is part of the family-owned Knauf Group and represents one of the most respected and progressive names in insulation worldwide.
Goal
Position the company as the preferred partner for consumers, retailers, architects and processors as well as a competent contact for journalists for energy efficiency.
Strategy
llustrate Knauf Insulation‘s advisory skills and wide range of insulation solutions in trade and special interest media.
Knauf Insulation is part of the family-owned Knauf Group and represents one of the most respected and progressive names in insulation worldwide.
Goal
Position the company as the preferred partner for consumers, retailers, architects and processors as well as a competent contact for journalists for energy efficiency.
Strategy
llustrate Knauf Insulation‘s advisory skills and wide range of insulation solutions in trade and special interest media.
Implementation
Tailored press releases for each target group, byline articles, interviews, case studies and cooperations to underline advantages of insulation solutions and the company‘s expertise.
Result
Regular coverage in relevant media. Knauf Insulation established as a center of competence for energy efficiency.
Tailored press releases for each target group, byline articles, interviews, case studies and cooperations to underline advantages of insulation solutions and the company‘s expertise.
Result
Regular coverage in relevant media. Knauf Insulation established as a center of competence for energy efficiency.
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