Case Study / Technology
Kaspersky
Hassle-free and quality protection against viruses, worms and other Internet threats
Client
Kaspersky Lab, founded 1997, is an international company with its headquarters in Moscow, Russia and subsidiaries in 21 countries. Kaspersky Lab is a leading company in security software.
Goal
Strategy
Analysis of current communication structures/workflows on European and country PR agency level to implement new communication structures, workflows and processes.
Kaspersky Lab, founded 1997, is an international company with its headquarters in Moscow, Russia and subsidiaries in 21 countries. Kaspersky Lab is a leading company in security software.
Goal
- Planning, development and implementation of a new European communication structure/workflows
- Acting as lead agency for eleven country PR agencies.
- Realisation of kick-off phase within four weeks.
Strategy
Analysis of current communication structures/workflows on European and country PR agency level to implement new communication structures, workflows and processes.
Implementation
- Four weeks analysis, evaluation and planning
- Implementation of new communication structures and workflows
- Set up of PR Dashboard as a central information share point
- Set up of new reporting system (quantitatively and qualitatively)
- Smooth transition to simplified and lean processes and workflows, a more efficient reporting system
- Faster communication between local PR agencies and the European level
- New reporting system serves as a meaningful evaluation tool to asses country PR agencies
- Improved press material
- Optimized dedication of resources
- Increase of clippings in key media
- Very positive feedback by the client and country PR agencies
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