Case Study / Associations & Institutions
IZW
Tinplate, an innovative material
Client
The Informations-Zentrum Weißblech (IZW) is
a communication service provider for all issues relating to tinplate.
Goal
Raise the profile of tinplate as a future-oriented
and versatile material.
Strategy
Placement of trade articles on the design possibilities of tinplate packaging.
The Informations-Zentrum Weißblech (IZW) is
a communication service provider for all issues relating to tinplate.
Goal
Raise the profile of tinplate as a future-oriented
and versatile material.
Strategy
Placement of trade articles on the design possibilities of tinplate packaging.
Implementation
Result
Articles placed in key trade media such as the "Packaging Journal".
- Launch of "Steel & more" packaging competition for the creation of innovative ideas using tinplate.
- Development of a media pack for schools clearly presenting issues relating to tinplate as a packaging material.
Result
Articles placed in key trade media such as the "Packaging Journal".
back
