Case Study / Technology
Hewlett-Packard
Everything is possible
Client
Hewlett-Packard is the world market leader for imaging and printing solutions. F&H Porter Novelli controls all the PR activities for the Commercial Imaging & Printing business unit at EMEA level.
Goal
Establish a communication strategy to be
effectively implemented in over 50 countries in
the EMEA region.
Strategy
Design and implementation of tailor-made PR campaigns for the EMEA region.
Hewlett-Packard is the world market leader for imaging and printing solutions. F&H Porter Novelli controls all the PR activities for the Commercial Imaging & Printing business unit at EMEA level.
Goal
Establish a communication strategy to be
effectively implemented in over 50 countries in
the EMEA region.
Strategy
Design and implementation of tailor-made PR campaigns for the EMEA region.
Implementation
Result
Integrated, standardised communication at all levels: from HP in the USA and the EMEA region to the media representatives in the individual countries
- Control of product launches in close cooperation with the various stakeholders in HP in the USA and EMEA and the Porter Novelli network offices.
- Drafting of press material and active contact with pan-European media.
Result
Integrated, standardised communication at all levels: from HP in the USA and the EMEA region to the media representatives in the individual countries
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