Case Study / Construction & Lifestyle
Heraklith
An endless myriad of design
Client
Heraklith is a global provider of magnesite-bonded wood wool acoustic panels. The "Heradesign" product range is both functional and aesthetically pleasing.
Goal
Positioning of Heradesign products as high-quality, design-oriented acoustic solutions.
Strategy
Highlight the diverse aesthetic design possibilities and functional benefits of Heradesign products, moving away from the classic image as an "insulation material" and presenting the products as design-oriented acoustic solutions.
Heraklith is a global provider of magnesite-bonded wood wool acoustic panels. The "Heradesign" product range is both functional and aesthetically pleasing.
Goal
Positioning of Heradesign products as high-quality, design-oriented acoustic solutions.
Strategy
Highlight the diverse aesthetic design possibilities and functional benefits of Heradesign products, moving away from the classic image as an "insulation material" and presenting the products as design-oriented acoustic solutions.
Implementation
Placement of press releases, articles on particular issues and project reports that highlight the design aspect.
Result
The Heradesign products are no longer perceived as purely functional, but also as design solutions that are attractive to look at.
Placement of press releases, articles on particular issues and project reports that highlight the design aspect.
Result
The Heradesign products are no longer perceived as purely functional, but also as design solutions that are attractive to look at.
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