Case Study / Logistics
Dachser
Logistics is more than just transport from A to B
Client
Dachser is a German logistics company that operates worldwide in the European Logistics,
Air & Sea Logistics and Food Logistics sectors.
Its contract logistics services include storage and added-value services in addition to transport.
Goal
Communication and knowledge transfer within the company were to be improved and an additional information channel set up.
Strategy
Introduction of a staff newspaper as a new, attractively designed communication platform
that staff can identify with.
Dachser is a German logistics company that operates worldwide in the European Logistics,
Air & Sea Logistics and Food Logistics sectors.
Its contract logistics services include storage and added-value services in addition to transport.
Goal
Communication and knowledge transfer within the company were to be improved and an additional information channel set up.
Strategy
Introduction of a staff newspaper as a new, attractively designed communication platform
that staff can identify with.
Implementation
The staff newspaper is written in a journalistic style and addresses contemporary issues relating to Dachser's areas of operation and the activities and interests of the employees. Meaningful imagery enhances perception of the content and increases readability.
Result
"DACHSER aktuell" ("DACHSER today") has established itself as a lively communication
forum for the ompany's staff.
The staff newspaper is written in a journalistic style and addresses contemporary issues relating to Dachser's areas of operation and the activities and interests of the employees. Meaningful imagery enhances perception of the content and increases readability.
Result
"DACHSER aktuell" ("DACHSER today") has established itself as a lively communication
forum for the ompany's staff.
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