Case Study / Nonprofit-PR
Children for a better world
With children. For children.
Client
The Non-Profit Organization children for a better world was founded by German publisher Florian Langenscheidt and friends in 1994, Since then they raised more than 20 Mio Euro in funds for charity projects enabling children to look out into a brighter future. The charity is under patronage of Eva Luise Köhler, wife of Germany‘s President Horst Köhler.
Goal
Aim is to raise awareness for the organization to help raise funds.
Strategy
Reveal facts of poverty amongst children in Germany and giving facts a face and stories. Stress effects on education and careers, physical conditions, cultural education.
The Non-Profit Organization children for a better world was founded by German publisher Florian Langenscheidt and friends in 1994, Since then they raised more than 20 Mio Euro in funds for charity projects enabling children to look out into a brighter future. The charity is under patronage of Eva Luise Köhler, wife of Germany‘s President Horst Köhler.
Goal
Aim is to raise awareness for the organization to help raise funds.
Strategy
Reveal facts of poverty amongst children in Germany and giving facts a face and stories. Stress effects on education and careers, physical conditions, cultural education.
Implementation
Broad Communication Campaign in German media, mostly daily news papers, TV and Radio but also glossy magazines and special interest publications.
Result
Broad coverage in all types of media, especially around events.
Broad Communication Campaign in German media, mostly daily news papers, TV and Radio but also glossy magazines and special interest publications.
Result
Broad coverage in all types of media, especially around events.
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